Mazda racing game leads to test drives
The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.
Stoli explores origins of originals
The vodka brand is delving into the fictional history of hair bands for new branded content on its Orgnl.TV platform, which is being promoted with expandable digital ads on Vice.com.
Joe Strolz named IAB Canada’s chairman of the board
The new AOL Canada general manager has been named to the post, as it unveils its 2014-2015 board.
Agents of S.H.I.E.L.D. tops for fall
Bell Media’s CTV has three of the top five new shows, with the superhero-driven drama taking the number one spot.
Rouge Media expands digital OOH network
The company has added over 1,000 screens to its resto-bar network of over 250 venues.
MediaCom snags ADT
Strength in digital and direct response net MediaCom the home security provider’s media business.
How Rogers’ ad model will recoup its $5.2B bid for NHL rights in Canada
Rogers Media president Keith Pelley on how the media co will make money off its NHL hockey deal.
Doctor Who and Grey Cup draw millions
Millions of Canadians tuned in to Bell specialty channels this weekend, with both TSN and Space boasting record-breaking audiences.
Media reaction to the Rogers NHL deal
ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.
Helixia launches first TV spots
The year-old cold remedy brand has enlisted Canal Vie host and supermom Katrine Paradis as its spokesperson in Quebec.
Future Shop promotes its gadgets
The company has launched a new multi-platform holiday campaign, which includes a digital list to determine how well-behaved consumers have been on social media this year.
Mindshare names chief content officer
David Lang has added the title to his position as president of Mindshare Entertainment.
Rogers pays $5.2 billion for Canadian NHL rights over 12 years
Sportsnet has sent rival TSN to the sidelines as it gets all national rights to TV hockey, and offsets steep cost with sub-licensing deals with the CBC and TVA in Quebec.
CTV serves up post-Bowl timeslot for MasterChef Canada
The broadcaster looks to cook up a sizeable post-football game audience for the popular format.
Spotted! Breaking Bad RV tours Toronto
Sony Pictures Home Entertainment invites fans to unleash their inner Walter White on social media for the launch of the show’s complete series Blu-ray/DVD set.
