Boston Pizza calls out festive fakers
The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
Juice Mobile expands into Western Canada and US
Neil Sweeney, president and CEO of the company tells MiC about adding Kyle Fletcher to the team as it expands its presence.
Bell Media rolls out CTV GO
The free mobile and desktop app will allow for live and on-demand viewing and offer advertisers a new suite of large display and clickable pre-roll ad formats.
Marketel wins De Facto
The company has won the media business for the anti-tobacco organization, following a competitive review.
Rogers adds sponsors, conference to Bills in Toronto
The executive director of the game, Greg Albrecht, tells MiC about the expansion of this year’s event.
CTV rolls out Played companion series
Interference is the Bell Media-owned channel’s first fully interactive digital spin-off, and will offer advertisers display and pre-roll opportunities, as well as the potential for an exclusive sponsorship spot.
CBC announces mid-season schedule
The pubcaster has three new primetime series joining its lineup starting this winter, including an adaption of the UK’s Four Rooms (pictured).
AAM board approves newspaper changes
The measurement organization’s directors agreed to eliminate the paid circulation requirement at its most recent meeting, where it also announced new additions to its board.
ET Canada launches multi-platform music series
ET Canada at the Orange Lounge bowed Monday with a performance by Hedley and will offer ad and sponsorship opps, including TV spots, pre-roll and brand integration.
SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.
Aeroplan makes a big splash
The Aimia-owned company has kicked off a new promotional push for its Distinction program, which includes its first TV spots in over a decade.
GroupM Entertainment adds executive VP
Adam Pincus has been named the executive VP of programming and production for GroupM Entertainment North America.
Joe Strolz moves to AOL Canada
Taking over from Graham Moysey as country manager, Strolz comes to the company from his most recent role as VP at Microsoft Advertising in Canada.
Spotted! Microsoft brings Xbox One to Toronto
The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.
Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.
