Future Shop promotes its gadgets
The company has launched a new multi-platform holiday campaign, which includes a digital list to determine how well-behaved consumers have been on social media this year.
Mindshare names chief content officer
David Lang has added the title to his position as president of Mindshare Entertainment.
Rogers pays $5.2 billion for Canadian NHL rights over 12 years
Sportsnet has sent rival TSN to the sidelines as it gets all national rights to TV hockey, and offsets steep cost with sub-licensing deals with the CBC and TVA in Quebec.
CTV serves up post-Bowl timeslot for MasterChef Canada
The broadcaster looks to cook up a sizeable post-football game audience for the popular format.
Spotted! Breaking Bad RV tours Toronto
Sony Pictures Home Entertainment invites fans to unleash their inner Walter White on social media for the launch of the show’s complete series Blu-ray/DVD set.
Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
TSN brings Ron Burgundy to Winnipeg
The channel is partnering with Will Ferrell, star of Paramount Pictures’ Anchorman 2: The Legend Continues to have his character call live action during the Tim Hortons Roar of the Rings curling tournament.
Chatelaine launches coffee line
The Rogers Media title is expanding its brand with a new line of coffee that will be available at Longo’s supermarkets in the Greater Toronto Area.
Big Bang Theory dominates ratings: BBM
The comedy nabbed 3.55 million viewers, while CTV Evening News remained the #1 weekly show for Nov. 11 to 17.
Rogers brings speed challenge to Cineplex
The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.
Rogers Media unveils digital Grammy Award hub
The multi-platform coverage for music’s big night aims to tie together the media group’s varied TV, radio, print and online brands.
EQ Works introduces Hercules
The Toronto-based programmatic company is focusing on brand safety with a new tool that uses real-time data and analytics to help advertisers avoid click fraud and false inventory.
Bacardi to unveil new attitude in 2014
The rum brand’s “Untameable” campaign will target millenials with new TV ads and taglines, and will run through most of next year.
Mark’s crashes the Grey Cup
The retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.
Blue Ant shares branded content success story
At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
