RBC deepens its Olympic ties
The bank is sponsoring 47 Olympic and Paralympic athletes through its RBC Olympians program and is gearing up to launch a mass multi-platform campaign.
Ford partners with Beyond the Rack
The carmaker is targeting young women with its first-ever sponsored sales event campaign.
Jungle Media wins Capital One
The media co takes over the account for the credit card company following a review.
Burger King trims the fat
the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.
Shop.ca partners with Oboxmedia
The advertising company is adding a revenue stream to the retail site, with premium and programmatic ads available to clients.
Pundits weigh in on Nielsen Twitter TV Ratings
UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.
Crucial Interactive names Brad Alles SVP of sales
The former Yahoo! Canada and Alliance Atlantis head of sales steps into his new role effective Oct. 15.
Microsoft Canada partners with YouInc.com
The company is providing exclusive offers and content to the entrepreneur-targeting site.
Record numbers for the return of Hockey Night in Canada
The CBC reports 2.6 million Canadians watched the Leafs take on the Senators on Saturday night, breaking the record for the most-viewed Saturday night hockey premiere in the East.
Five questions with Phil Thomas
The Cannes Lions CEO on marketers and tech cos at the festival, the challenges with jury selection, and why certain campaigns win big.
Desjardins teams up with the Toronto Argonauts
The sponsorship is part of a larger strategy for the financial institution to build up its presence in the GTA, following a few years of focusing on smaller communities.
Garnier shows off its moves
The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.
Air France Canada gets set for takeoff
The airline’s latest campaign and contest leverages an experiential activation for the first time, offering entrants a trip to Paris if they check in at Toronto’s David Pecaut Square.
Mediabrands partners with TubeMogul on RTB
TubeMogul Canada’s managing director Grant Le Riche talks about the deal, which is part of the network of agencies’ strategy to aggressively grow its automated buying arm.
Lucky 7 is first show cancelled: Fall TV
The ABC drama about a group of lottery winners aired on City in Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
