TSN showcases the CFL’s big stars
The Bell-owned property is promoting football’s return with the “You Need to see these Guys Play” campaign, featuring TV spots and OOH buys.
Banff: Media disruption brews
MediaCom’s Robin Hassan shares what she learned on how the digital shake-up is changing the business model for content producers and media players alike.
Canada shortlisted for three Media Lions
Touche! PHD, Leo Burnett and Grey Canada are all in the running for Cannes Lions, with Canada taking 10 shortlist mentions overall at the festival on Monday.
CRTC: conventional TV spending on Canadian shows up sharply
The report also shows that private broadcasters indicated a slight decline in expenditures on U.S. shows in 2012.
Kirstine Stewart introduces Twitter Canada’s offerings
At yesterday’s official launch party, the former CBC EVP of English services unveiled Twitter Amplify, a platform for embedding content in Promoted Tweets.
Aux partners with Samsung on anniversary issue
The Blue Ant Media-owned digital music magazine will work with the brand on an eight-part branded content series, profiling emerging global artists.
MediaCom hires SVP client services
The agency has added Robert Lewocz in the new role.
Strategic Milk Alliance channels childhood memories
The dairy producers’ organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
McDonald’s buys top spot: Media Monitors
The QSR bought the most ad air time in Toronto and Montreal, for the week of June 3 to 9.
Canadian Tire consolidates media with Omnicom Media Group
Touche! will lead the new business and open a new Toronto office alongside the win.
W Network boosts second-screen experience with revamped site
The Corus Entertainment specialty network is focusing on second-screen content and editorials to accompany its programming on WNetwork.com.
Cue Digital Media inks representation deal with TIFF
Cue CEO David UK talks to MiC about the sponsorship, content integration and multi-platform ad opportunities the festival organization will offer brands.
Molson launches a cider
The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.
Budweiser signs multi-season agreement with NHLPA
The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.
Spotted! World Vision takes a stand against child slavery
The charity has launched a TV and digital campaign to support activations in Toronto and Vancouver, where child actors posed as labourers for sale.
