Articles Tagged ‘Bleublancrouge’
Cadillac Fairview launches largest ever campaign
The company is focusing on fewer, more impactful activites to bring joy to its malls this holiday season.
Spotted! Ubisoft hacks an interactive home
The game maker hosted fans at an interactive home tour, then invited online users to tamper with the results.
Spotted! Cadillac Fairview’s selfie fever
As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.
Toyota urges millennials to skip its newest ad
When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.
Ubisoft spies new doc with Vice Canada
The new two-part branded series seeks to reach a male millennial audience that over-indexes on ad-blockers.
Bleublancrouge bolsters programmatic team
National wins have led the agency to add three new hires, including a director of digital media and programmatic.
Space hits play on branded content
Ubisoft’s Assassin’s Creed Unity game is getting its own 30-minute special on the channel’s Innerspace show.
Bleublancrouge calls on TubeMogul for programmatic video
The deal with the programmatic video company brings the agency a step closer to linking TV and digital video planning.
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
Bleublancrouge adds a new media strategy supervisor
Valerie Beauchesne is joining the agency from her latest role at Havas Media.
Les Affaires redesigns top to bottom
The group of publications has updated its look to offer advertisers a more integrated, content-centric proposition.
The Verdict: Air France builds buzz in Ontario with experiential
The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.
Spotted! Air France brings Paris metro to Montreal
The airline is making transit users in the city do a double-take with its latest execution.
Sourceknowledge inks deal with SpotXchange
The ad network’s VP of business development talks about the agreement to integrate SpotXchange’s inventory into its video offerings and the outlook for RTB in Canada.
Air France Canada gets set for takeoff
The airline’s latest campaign and contest leverages an experiential activation for the first time, offering entrants a trip to Paris if they check in at Toronto’s David Pecaut Square.
