Articles Tagged ‘CBC’
A roundup of Election Night 2019 coverage
MiC breaks down the coverage planned from Canada’s four major broadcasters including linear, digital and radio broadcasts.
CBC goes all-in on audio with new app
CBC Listen will include access to live radio, playlists and podcasts.
Liberals highlight digital media taxes in election platform
The mandate also includes strengthening the regional mandate of CBC/Radio-Canada.
Desjardins, Canadian Tire join Dragons’ Den sponsor roster
Desjardins will use the integration to promote its new GoodSpark platform, while Canadian Tire will position itself as an innovator.
ICYMI: Politics trend in the podcast world, Google grows in Kitchener
Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.
Dynamic insertion: The next podcast frontier?
CBC has tapped Triton Digital to manage and dynamically insert ads. But could the indie appeal of podcasts get lost in the shuffle?
Can podcasts translate to the small screen?
CBC is hoping the podcast trend translates into TV viewing.
Radio-Canada names Dany Meloul as GM, television
Meloul will succeed outgoing GM Dominique Chaloult, who will depart the French-language pubcaster on Nov. 1.
CBC firms up fall schedule
Battle of the Blades is slated for a September return, while Family Feud Canada will hit screens four nights a week starting mid-December.
CBC doubles down on kids and youth programming
The slate includes U.K. drama My Mad Fat Diary.
ICYMI: Twitter adds ‘Vote’ emoji, Ransom cancelled
Plus, CBC announces the cast of Fortunate Son.
CBC ups Chris Wilson to head sports
After filling in for former executive director Greg Stremlaw in the interim, Wilson, a former director of marketing at Swimming Canada, can make it official.
Fall TV: What’s new and next in ad opps
They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.
Fall TV: The complaint line
We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.
