Articles Tagged ‘CBC’

Donald Lizotte to take the reins at CBC Media Solutions
The longtime media veteran will hop from Quebecor to CBC, officially replacing longtime CRO Jean Mongeau.

Mongeau to leave CBC
The GM and CRO of the pubcaster’s media solutions will depart in early 2020 to pursue outside opportunities.

ICYMI: The Current gives Matt Galloway the mic, Raptors break records
Plus, Refinery29 makes editorial moves under the Vice banner.

CBC goes all-in on audio with new app
CBC Listen will include access to live radio, playlists and podcasts.

Liberals highlight digital media taxes in election platform
The mandate also includes strengthening the regional mandate of CBC/Radio-Canada.

Desjardins, Canadian Tire join Dragons’ Den sponsor roster
Desjardins will use the integration to promote its new GoodSpark platform, while Canadian Tire will position itself as an innovator.

Dynamic insertion: The next podcast frontier?
CBC has tapped Triton Digital to manage and dynamically insert ads. But could the indie appeal of podcasts get lost in the shuffle?

Can podcasts translate to the small screen?
CBC is hoping the podcast trend translates into TV viewing.

Radio-Canada names Dany Meloul as GM, television
Meloul will succeed outgoing GM Dominique Chaloult, who will depart the French-language pubcaster on Nov. 1.

CBC firms up fall schedule
Battle of the Blades is slated for a September return, while Family Feud Canada will hit screens four nights a week starting mid-December.

CBC doubles down on kids and youth programming
The slate includes U.K. drama My Mad Fat Diary.