Articles Tagged ‘CBC’
CBC/Radio-Canada extends broadcast rights to Olympic Games
After two games where online viewing boomed, the long-term agreement will allow the pubcaster to ‘take some risks’ with the traditional broadcast model.
Viewership on CBC Gem the big winner for another Olympics
While TV ratings dipped slightly, again, CBC was still the most-watched network for nearly all of the Games’ 16 days.
How the Beijing Olympics are faring with viewers so far
Sluggish TV numbers compared to Tokyo and PyeongChang come alongside a massive boost in streaming audiences.
Samsung, Ozempic and Toyota sponsor CBC’s digital Olympic content
The broadcaster shares its full programming slate from CBC Gem to Kids and Music, with opportunities available for advertisers to sponsor.
ICYMI: COMMB forms DEI committee, CBC appoints sustainability lead
Plus, Snap introduces new commerce-focused AR features.
As some brands lie in wait, Twitter builds out Olympic offering
Due to controversy, the platform’s head of sports believes some advertisers may wait for the Games to begin before mounting their campaigns.
How CBC is handling the potential for disruption at the Winter Olympics
Despite Omicron’s surge and the absence of NHLers, the broadcaster is focusing on flexibility and custom opportunities to ensure it delivers for sponsors.
ICYMI: Stingray expands retail network to U.S.
Plus, CBC to once again air Hot Docs selections and The New York Times plans to buy The Athletic.
CBC gets a head start on Beijing 2022 Olympics coverage
The programming is part of a countdown to the Winter Olympics, which runs from Feb. 4 to Feb. 20.
People Moves: Optable hires James Prudhomme as CRO
Plus, Hisham Ghostine takes on more duties with CBC and AcuityAds names a new chief financial officer.
IG launches CBC series to show the impact of community support
“The Dream Team” features entrepreneurs across Canada getting financial advice in pursuit of their goals.
CBC sees a boom in Olympic streaming
The pubcaster was also the most-viewed TV network during the Games, with 4.4 million watching the women’s soccer gold medal game.
CBC gives a peek at how Olympic ratings are doing so far
The Opening Ceremonies drew fewer TV viewers compared to the Rio Games, but viewership on the broadcaster’s digital and streaming platforms has shot up.
CBC lays out Tokyo 2020 Olympic coverage
Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.
How CBC has changed its partner offering for a very different Olympics
The broadcaster is focusing on customized opportunities and adjacencies that can be better tailored to a brand’s specific goals.
