Articles Tagged ‘Coca-Cola’
Spotted! An artistic look at Smartwater
The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.
Inaugurating Canada’s largest vertical screen
Coca-Cola’s #MakeSomeoneHappy campaign launches on Cieslok Media’s newest digital addition to Yonge-Dundas Square.
Facebook’s new low-tech video unit
The platform has a new ad option that allows clients to put photos together and form a video slideshow.
Brands look for ‘Insta’ results
Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.
Spotify launches in Canada
One of the leading music streaming services has brought its catalogue of 20 million songs north of the border, with an ad-supported free version.
How Vitaminwater has shifted its spend for 2014
The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.
Toronto Pan Am Games begin countdown to 2015
Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.
Canada strikes out in Media at Cannes
Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
TSN launches BarDown.com
TSN combines sports and pop culture in new outlet to feature original video, viral content and a branded video series from sponsor Coke Zero.
Unexpected activations you may have missed
From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good
Karen Nayler takes in Monday’s talks in Cannes, which ranged from Jack Black’s web series to this year’s Cannes Chimera competition.
MuchMusic unveils sponsor lineup for 2013 MMVAs
Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.
