Articles Tagged ‘comScore’
Canadians viewing nearly six billion online videos a month: comScore
As long-form viewing and premium programming migrates online, entertainment content is growing ever more important, the company observes.
Canada’s older population leads Facebook activity: study
The report from comScore shows how over a third of Canadians aged 45-plus are users, and that the older demo is leading mobile growth on the site.
Mobile ad spend to make biggest jump: report
A new study from the Canadian Marketing Association runs down ad spend in Canada, and predicts mobile will see the most growth between now and 2016.
Say Media launches new pricing model
The Montreal-based media co has launched Content Ads in conjunction with the new model that allows advertisers to place ads at a cost-per-exposure rate.
2012 Mobile Future in Focus: comScore study
The report states that Canadians are increasingly using mobile to access retail and commerce sites.
Bell Media, Shaw sites in Canadian top 10 for video views
ComScore pegs the broadcaster-driven websites (channel inclusive) in the top 10 in Canada for total video views.
Canadians watch most online video globally: comScore
The Video Metrix study reveals that Canadians watch the highest number of videos per viewer in the world, ahead of the US and the UK.
comScore enhances tracking tool
The revised Ad Metrix Social allows advertisers to track ads on social networking sites.
comScore launches new digital measurement tool
AOL Canada is the first to sign on to the company’s AdEffx Campaign Essentials in Canada.
Television to go
Programming may now be pocket-sized, but are advertisers and consumers buying in?
Glam Media Canada now reps YummyMummyClub.ca
The partnership allows the site for Canadian mothers to now sell rich media ads.
Tackling measurement challenges
IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.
