Articles Tagged ‘Corus Entertainment’
Five new brands step into the Top Chef Canada: All-Stars kitchen
Monogram is back as a returning sponsor for the reality show, which bows on April 2.
Media leaders on ‘adlergic’ audiences, an ad-free CBC and new revenue streams
Media execs from CBC, Corus and Bell on the challenges they face for ad dollars.
Corus’ Mark Leslie on how addressable TV is changing advertiser expectations
Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.
Corus puts first-party digital data up for sale
VP of digital sales Brett Pearson details the new option.
Home to Win is back, and it brought more sponsors
Details on the new and returning brand partners for season two of the HGTV Canada show, which features 30 of the channel’s stars.
SNL’s “spicy” season hits a ratings high for Global
On TV sets and online, viewers flocked to watch Melissa McCarthy and Alec Baldwin reprise their White House roles.
How Go RVing Canada made its way onto the Food Network
Details on the RV organization’s sponsorship of Chuck & Danny’s Road Trip.
Corus signs with Sharethrough for branded content
The deal is the evolution of in-house testing by the media company.
What are the biggest obstacles to programmatic TV?
Corus Entertainment’s Spencer Charters shares what the company has learned about programmatic and evolving data technology – and how far the industry still has to go.
Inside Corus’ Mary Kills People marketing push
The media company hopes its focus on video and cinema will draw audiences to the Jan. 25 premiere.
Global News has reporters shape new campaign
In an effort to increase its viewer loyalty in the Calgary and Edmonton markets, the network used social videos in addition to its traditional TV spots.
Corus posts below-estimate revenues for Q1
The consolidated company’s TV business reported a 5% revenue decline from the previous year.
Mid-season TV checkup
We caught up with execs from Canada’s major networks to get the inside scoop on their mid-season strategy, from old faves to (potential) new hits.
Patrick Grierson to retire from Canadian Broadcast Sales
The industry veteran will leave his post next May.
W commissions The Bachelor Canada
After two seasons on Roger’s owned City, the reality series ran is headed to the Corus-owned specialty.
