Articles Tagged ‘COVID-19’
Olympics officially rescheduled for July 2021
With the newest change, that means there will be two sets of Olympic Games within seven months.
The Globe gets creative with its stripped-down sports section
Using stats and a little creativity, The Globe is covering the finest Canadian baseball that never happened.
What Budweiser is doing with its sports sponsorship spend
The brewer is trading sticks and pucks for emergency supplies, mental health care and more.
COVID-19 likely to hit agency results, say IPG and Publicis
IPG and Publicis are set to release their results in April, but are offering a word of caution now.
Quebecor lays off 10% of workforce
President and CEO Pierre Karl Péladeau called the temporary cuts “unavoidable” but said the company is putting in place financial support measures for those affected.
How media consumption is shaping Canadians’ mindsets
Canadians are consuming more media than ever, but trust is not evenly distributed.
Many brands are still spending on media. Here’s how they’re changing it up
Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.
Digital newcomer Nextdoor finds an opportunity to step up
Nextdoor is still a newbie in Canada, but amidst a social isolation-fuelled surge, it’s introducing new tools in response.
MaxTV supports small businesses with free digital OOH ads
Toronto-based MaxTV Media is making 1,700 screens available to restaurants and eateries for free to help drive business.
How Canadians are spending their isolation time online
Visits to news sites have increased across the board, with sessions lasting longer.
CBC restores local newcasts following criticism
The pubcaster said that over the course of the next two weeks, it “will make every effort to have all of the dedicated local shows back up on the main network.”
After the crisis: What happens when the paywalls go back up?
Are news services that make crucial stories free building loyalty, or are they re-setting consumer expectations?
What brands can learn from history (and how this is a little different)
Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.
Even as Twitter usage surges, ad revenue is taking a hit
Daily active users are up 8% from last quarter, but Twitter says there will be impacts on projected revenue, as well as expenses and headcount.
How the country’s Olympic broadcaster dealt with every minute-by-minute change
Chris Wilson addresses the CBC’s relief, and the new challenges it’s tackling with the reality of a 2021 Summer Olympics.
