Articles Tagged ‘Facebook’
Facebook mobile revenue to hit $30 billion next year: study
New research by eMarketer predicts that 54% of the social media co’s ad revenue will come from outside the U.S. next year.
New platform makes social media charitable
Talking with the co-founders of Pixhug, a platform that pairs charities and sponsors together to raise funds.
Blog: The true cost of third-party verification (or lack-thereof)
Eyereturn Marketing’s Ian Hewetson says it’s time for advertisers to demand more accuracy, accountability and efficiency from their media sources.
One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.
Facebook’s new ad features focus on foot traffic
Advertisements on the social media giant will now be linked to stores’ local inventory in an effort to drive customers without leaving the app.
ICYMI: Globe Alliance expands, Telus brings free wifi to cabs
In case you missed it: Globe Alliance expands small business portfolio, The Daily Show is going live and Telus brings free wifi to Toronto cabs.
Facebook lead moves to Seevibes
Sylvain Martel is making a move, becoming CRO at the Montreal-based social media data company.
Nespresso goes ‘live’ with ET Canada
The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.
ICYMI: Facebook wants faster mobile ads, NOW union reaches deal
In case you missed it: Facebook rolled out mobile ad updates, NOW magazine and its union signed a deal and WWF and Love Nature have paired up to help the planet.
Blog: Making sense of influencer pricing
Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.
Facebook adds to slideshow
The social media co is aiming to extend the reach of the unit by allowing advertisers to turn existing videos into a still-frame show.
How A&W is reaching millennials
Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.
Facebook goes on offensive with ad blockers
“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.
Mobile leads Facebook ad growth in Q2
The U.S. and Canada posted the highest ad revenue growth globally for the quarter, up 69%.
Verizon seals Yahoo deal
Aiming to compete with the likes of Facebook and Google, the U.S. phone company has acquired the online company for just under $5 billion.
