Articles Tagged ‘Fred Forster’
How will the industry remember 2018?
We reveal what got the viewers – and us – most excited.
Forster leaves, Omnicom names new media CEO
Cam Reston and Alain Desormiers have new roles in a top-level executive shift.
What going awards-free means for Publicis next year
How far will the ripples from the year-long spending hiatus go?
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
CPA embraces change for new campaign
The association’s first campaign with its new agency partners includes a media strategy that has been shifted from print and OOH to digital.
Seeing into the future: CMDC predictions for 2016
The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.
Unilever chooses PHD for global search business
The company’s digital arm, Resolution Media, will lead the business in North America, says Fred Forster, president and CEO for PHD Canada.
MAOY Silver: Planning for success at PHD
The agency breaks down the barriers in its approach to media.
Can TV hang on to departing digital dollars?
How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.
PHD talks gamification
Fred Forster, CEO of PHD Canada, on the agency’s new book, and Canada’s ranking on the company’s gamified global planning system, Source.
Media reaction to the Rogers NHL deal
ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.
MAOY Silver: PHDCanada plays to win
The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.
OMG’s Accuen names new GM
Tom Fotheringham is now heading up the programmatic buying division of the media group.
Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.
PHD Canada grows digital team
Caroline Moul has been named VP digital and emerging media, and two new hires have been made to expand the team at the agency.
