Articles Tagged ‘Google’
Ad account suspensions tripled on Google last year
The company has also revealed that it has blocked eight million ads related to the war in Ukraine.
Alphabet delivers 22.3% growth in ad revenue
While YouTube ads under-performed, the company has high hopes for its growing TikTok competitor.
Online News Act will make big tech negotiate ad deals with outlets
The Online News Act would allow media outlets to bargain collectively with tech giants.
Google begins global testing for cookieless targeting
The wider look at Privacy Sandbox is focused on fine-tuning ad relevance and measurement.
Google updates ad policy for gambling ads in Ontario
Would-be advertisers need to apply for certification before the legalized online gambling market launches on April 4.
Google plans privacy changes to limit sharing of user data on Android
The initiative, reminiscent of Apple’s ATT, is also coming with features to preserve advertising capabilities.
The Trade Desk pulls out of Google’s Open Bidding, launches own direct to publisher offering
OpenPath will allow advertisers to access inventory from partner publishers directly, circumventing some of the process’ complexity.
Google parent Alphabet reports strong Q4 earnings
Almost all of the company’s results beat expectations, except for YouTube, as its global daily user tally remains unchanged since July 2021.
Google scraps FLoC, introduces new cookie-free alternative
The new interest-based offering will allow brands to show relevant ads based on a person’s web browsing activity.
Google reveals Canada’s top trending searches in 2021
Questions about COVID vaccines, the federal election and sports lead the list of Canadian news searches.
Google extends partnership with MLSE to 2026
The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.
Campbell’s and CDSS campaigns win Best of Show at MIAs
“Feeding Imagination” and “Project Understood” were recognized during Thursday’s virtual gala, where 19 agencies were recognized for their media innovation.
Ad revenue continues to boom for Alphabet in Q3
The company also reported that it hasn’t seen the same impact from ATT other internet companies have grappled with.
ICYMI: Snap hires head of platform safety
Plus, Google opens a Toronto Cloud region and Adapt strikes its first transit partnership.
