Articles Tagged ‘Google’
Google reveals Canada’s top trending searches in 2021
Questions about COVID vaccines, the federal election and sports lead the list of Canadian news searches.
Google extends partnership with MLSE to 2026
The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.
Campbell’s and CDSS campaigns win Best of Show at MIAs
“Feeding Imagination” and “Project Understood” were recognized during Thursday’s virtual gala, where 19 agencies were recognized for their media innovation.
Ad revenue continues to boom for Alphabet in Q3
The company also reported that it hasn’t seen the same impact from ATT other internet companies have grappled with.
ICYMI: Snap hires head of platform safety
Plus, Google opens a Toronto Cloud region and Adapt strikes its first transit partnership.
Google, Spotify get big boosts in ad revenue
Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.
Behind Google’s new FLoC timeline
Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.
ICYMI: Google expands automation and measurement access
Plus, Smithsonian Channel debuts a travel-focused series, Indiegraf expands into the U.S. and the coops de l’information launches a new subscription campaign.
YouTube taps into Canada’s love of CTV
At Brandcast Canada 2021, the platform released a frictionless ad unit to capitalize on a growing audience.
Facebook and Google report strong Q1 growth
But Facebook anticipates significant deceleration triggered by ATT and is building capabilities around the likely signal loss.
Facebook announces program to support Canadian news industry
News Media Canada president says the program is Facebook’s way to avoid paying for news content.
Google blocked over 3.1 billion ads in 2020
The company’s latest Ad Safety Report shows a pandemic and multiple elections led to a “perfect storm” of misinformation and scams.
Google may not have totally derailed alternative targeting
Independents’ speed to market and FLoC’s own risks might make for a competitive post-cookie marketplace.
Google will not develop alternative user-tracking identifiers
The company makes its post-cookie plans explicit and commits to its FLoC approach, which will begin public testing this month.
How Google feels about calls for news legislation
Sources from the company say its own market-based solutions to paying for news will help a “self-sustaining news model.”
