Articles Tagged ‘GroupM’
Mars retains Mediacom in Canada
Brands under the Mars banner include Uncle Ben’s, Pedigree and an array of confectionery brands.
Touche, Omnicom top the latest RECMA report
Most agency families are trending up, according to the annual media shop ranking.
GroupM Canada hires first CFO
Heather Baily will head the agency group’s financial strategy and operations as it eyes growth in the Canadian market.
Shell sticks with Mediacom
The WPP agency has held the gas company’s business for nearly 20 years.
Mediacom wins Aldo Group
The account is worth an estimated $20 million in billings.
Mediacom adds Adidas to client list
The WPP shop picks up the global media account from Carat.
Wavemaker wins Yum Brands
The company behind KFC, Pizza Hut and Taco Bell will pair with the GroupM shop as it continues to increase its digital investments.
Social and mobile up, TV down: GroupM
The latest advertising investment growth predictions from GroupM shows Canadian’s declining interest in traditional media.
GroupM Canada appoints first chief investment officer
Sebastian Rennie established the role in Australia and is now bringing it to Canada.
Fauve Doucet moves to GroupM as VP
Doucet has returned to GroupM where she will help develop key technical products while growing the company’s presence in Quebec.
Canadian media usage, video display ads on the rise: report
GroupM’s “The State of Digital” research analyzes stats from 35 countries to consider the effects of tech on consumers and advertisers.
ICYMI: Wavemaker gets kudos for its workplace culture
Plus, two new Dragons arrive in the Den.
Sorrell steps down from WPP
The holding company’s CEO has left following an investigation into alleged misconduct.
Irwin Gotlieb steps down as GroupM chairman
Gotlieb is transitioning to a strategic advisory role at WPP.
Karen Nayler looks back at agencies’ changing roles
Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Behind the Buy: Sleep Country’s biggest media spend in 30 years
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Samsung leverages UGC to put real people’s stories at the forefront
