Articles Tagged ‘GroupM’
Snapchat gets serious about ads
The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.
Inside Taco Bell’s branded sleepover
The fast food joint has teamed with short-term rental service Airbnb for the first time to give consumers a quesadilla-themed stay.
ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review
In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).
BMO and Vice talk money with new vertical
The financial company is targeting millennials with its sponsorship of Vice Money.
Kelly Clark named global CEO at GroupM
The former North American lead takes over effective immediately.
MediaCom wins Sears Canada
The GroupM agency has taken over the business for the embattled retailer.
Nespresso goes ‘live’ with ET Canada
The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.
Darren Hardeman joins MediaCom
The former VP of digital for Initiative has made the move to the GroupM agency.
Karine Courtemanche new chair at COMB
The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.
GroupM downgrades global estimate
The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.
MEC wins Hertz
The GroupM agency will handle the car rental co’s work in Canada, the U.S. and Latin America.
GroupM targets brand safety with new hire
Higher standards for viewability, ad blocking and anti-piracy will be goals for the media group’s new global EVP of brand safety John Montgomery.
MediaCom wins BRP
The agency will handle the account, which includes Ski-Doo and Sea-Doo, out of its Quebec office.
m/SIX touches down in Canada
Kerry Mitchell will lead the team at the agency, which has recently expanded into the market.
360 video takes viewers on a virtual trip
Tourism Australia is showcasing Brisbane in a new display ad unit.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Behind the Buy: Sleep Country’s biggest media spend in 30 years
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Touché! wins new grocery client in Quebec and New Brunswick
