Articles Tagged ‘Index Exchange’
Index Exchange hires CTO to oversee a growing team and CTV offerings
The company expects to double its engineering teams within the next two years.
People Moves: Vassiliev returns to Bell
Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.
GroupM and Index Exchange reveal results of preferred partnership
One year into the deal, the two companies have expanded the premium supply partnership globally.
Index Exchange announces support for Unified ID 2.0
The new identifier has been developed to offer addressability and attribution as the business goes cookie-free.
ICYMI: Zoomer sells proprietary software for $7.5 million
Plus, Global gets a new afternoon show and Index reinforces the safety of its inventory.
Which categories are increasing programmatic buys?
Several categories are on the upswing, including one that had all but disappeared for some time.
Inside CBC’s new brand safety move
The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.
Is digital advertising getting back to growth?
While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.
‘C’ is for ‘Chrome to phase out cookies’
Experts from the agency and ad tech side weigh in on what this means for marketers, publishers and everyone in between.
Index Exchange, Bell, Omnicom partner programmatically
The new partnership will make instream video available, keeping in tune with heavy video ad-spend trends.
Roundel taps Index Exchange for unique data partnership
New tool developed by the two companies gives advertisers access to more customized audiences with the sharing of first-party data.
Index Exchange introduces changes to header bidding
Adaptive Timeout, one of the company’s promised innovations for 2019, optimizes speed and location to improve user experience and publisher revenue.
Index Exchange hires CFO, general counsel in Toronto office
Neil Dorken and Jason Cicchetti recently joined the growing adtech company.
Index Exchange plans for 60% team growth
The company announced plans to hire 45 new engineers by the end of 2018.
Podcasting gains momentum
The initial results of The Canadian Podcast Listener 2018 study show that the platform is gaining traction with adults.
