Articles Tagged ‘Integral Ad Science’
IAS expands Context Control to publishers
Media companies now have the option to do their own context-based targeting with the potential cookie alternative.
Advertisers are focusing on optimizing programmatic quality over cost
A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.
ICYMI: Spark Foundry links up with the DMZ
Plus, IAS gets Facebook accreditation and TheScore’s acquisition closes.
IAS creates a unified platform for digital reporting
IAS Signal aims to provide a single source to measure the impact of cross-platform digital campaigns.
Industry efforts are putting a big dent in brand safety risk
IAS’ first half report also finds that the burgeoning connected TV category is also delivering high viewability.
Integral Ad Science buys connected TV platform Publica
IAS plans to use the acquisition to build an addressable CTV ad platform.
Integral Ad Science begins to automate brand safety
The company has teamed with the Global Disinformation Index to help advertisers avoid pages that are spreading misinformation.
Anticipating post-pandemic consumer behaviour: study
The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.
Twitter users prefer contextually relevant ads: study
The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.
Admix In-Play ads now verified by IAS
Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.
Global ad fraud rates improving: report
Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.
IAS and Xandr partner to provide more programmatic context
Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.
How ad placement affects brand perception
Whether or not a brand meant for its ad to end up on a site, it still affects the way viewers perceive it.
People Moves: MediaCom, Integral Ad Science and more
Plus, one of Toronto’s e-sports franchises has upped its management.
What the future holds, according to the IAB
The future is viewable, but is it brand-safe?
