Articles Tagged ‘JUICE Mobile’
Juice Mobile rethinks the flyer
The company has launched a mobile flyer unit with Calgary Co-op that updates the deals shown based on where the user is viewing the content.
How beacons can beckon buyers
PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.
PayPal’s first major Canadian push
The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.
Juice creates new mobile ad unit for Nissan Micra
The latest in the company’s push to develop a new unit every month, “interactive scrolling” allows users to have a non-linear mobile experience.
Juice opens San Francisco office
Neil Sweeney on the strategy behind the new outpost as the mobile co celebrates its fourth birthday.
Juice Mobile launches interactive ‘hot spot’ tablet ad unit
The mobile marketing firm has partnered with Nissan and OMD to introduce video ads with tappable buttons.
Top takeaways from the Mobile World Congress: blog
Neil Sweeney from Juice Mobile and Naveed Ahmad at Addictive Mobility gives MiC CEO-level insight from the show floor in Barcelona.
Juice Mobile acquires Gauge Mobile
Neil Sweeney, president and CEO of Juice, tells MiC about the purchase of the proximity marketing company and why now is the right time to get into the space.
Mobile in 2014: What’s hot for the year ahead
Juice Mobile’s president and CEO Neil Sweeney on wearable tech, proximity marketing and other trends he sees picking up steam as we head into the new year.
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.
Juice Mobile launches voice-activated ad
Neil Sweeney, CEO at the mobile co, tells MiC about kicking off the ad unit in Canada with its partner Nuance Communications.
The Weather Network partners with Juice Mobile
The sales team at the media co will sell its mobile and tablet inventory in partnership with Juice Mobile’s Nectar platform.
Juice Mobile expands into Western Canada and US
Neil Sweeney, president and CEO of the company tells MiC about adding Kyle Fletcher to the team as it expands its presence.
Juice Mobile to rep French mobile ads for Astral Radio
The company will handle inventory across mobile apps for Astral Radio’s French stations.
Juice Mobile signs with Metro
The company has signed a deal to represent the Torstar paper’s mobile inventory to advertisers.
