Articles Tagged ‘JUICE Mobile’


How beacons can beckon buyers

PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.


PayPal’s first major Canadian push

The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.

Nissan Screenshot

Juice creates new mobile ad unit for Nissan Micra

The latest in the company’s push to develop a new unit every month, “interactive scrolling” allows users to have a non-linear mobile experience.


Juice opens San Francisco office

Neil Sweeney on the strategy behind the new outpost as the mobile co celebrates its fourth birthday.

juice mobile hot spot tablet unit nissan

Juice Mobile launches interactive ‘hot spot’ tablet ad unit

The mobile marketing firm has partnered with Nissan and OMD to introduce video ads with tappable buttons.


Top takeaways from the Mobile World Congress: blog

Neil Sweeney from Juice Mobile and Naveed Ahmad at Addictive Mobility gives MiC CEO-level insight from the show floor in Barcelona.


Juice Mobile acquires Gauge Mobile

Neil Sweeney, president and CEO of Juice, tells MiC about the purchase of the proximity marketing company and why now is the right time to get into the space.


Mobile in 2014: What’s hot for the year ahead

Juice Mobile’s president and CEO Neil Sweeney on wearable tech, proximity marketing and other trends he sees picking up steam as we head into the new year.


The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.


Juice Mobile launches voice-activated ad

Neil Sweeney, CEO at the mobile co, tells MiC about kicking off the ad unit in Canada with its partner Nuance Communications.


The Weather Network partners with Juice Mobile

The sales team at the media co will sell its mobile and tablet inventory in partnership with Juice Mobile’s Nectar platform.


Juice Mobile expands into Western Canada and US

Neil Sweeney, president and CEO of the company tells MiC about adding Kyle Fletcher to the team as it expands its presence.


Juice Mobile to rep French mobile ads for Astral Radio

The company will handle inventory across mobile apps for Astral Radio’s French stations.


Juice Mobile signs with Metro

The company has signed a deal to represent the Torstar paper’s mobile inventory to advertisers.


Juice Mobile adds a director of sales

The mobile co has hired former Rogers Digital Media director Mary LePage to lead its sales team.