Articles Tagged ‘Molson Coors’


Rickard’s introduces a summer brew

Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.


Lowe Roche ups the integrated ante

CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.


Molson, Hailo to help with holiday cab bills

The brewer has teamed with the app to offer discounts on taxi services through in-store promotions with 100 Toronto establishments.


ZenithOptimedia names new executive VP

Former Molson VP Judy Davey is filling the role left vacant by Florence Ng when she retired earlier this year.


Rickard’s adds a layer

The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.

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Coors Light kicks off major OOH push for new packaging

Promotion of the Molson product will skew towards urban drinkers looking for convenient and portable beer.

Jef Combdon

Target Marketing hires Jef Combdon as media director

The former Mediaedge managing partner has been brought on to handle the media team at the St. John’s-based agency.


Molson Coors remembers 92 years of the Stanley Cup

The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.


Saint-Jacques Vallee MEC to become MEC Montreal

MEC Canada president Michele Pauchuk tells MiC about the change and her first months at the media co.


Rickard’s pre-Movember mo-down

The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.


Corona sings a summer tune

The Molson Coors brand breaks the city landscape with a beach backdrop and karaoke booth.

Boston Bruins v Vancouver Canucks - Game Two

Court upholds Molson as official beer of NHL

The NHL beer wars have seemingly come to an end, with today’s announcement from the Ontario Court of Appeals.