Articles Tagged ‘Oikos’
Race for the Stanley Cup attracts dozens of playoff partners
Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.
How NHL sponsors are activating during the Stanley Cup Playoffs
Dozens of national, regional and global partners are looking to tap the excitement of hockey fans.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
NHL announces record number of Canadian partner Playoff activations
New partners this year include Esso and Kruger.
Oikos changes up the media plan for new campaign
Why the yogurt brand decided to lessen its buy on TV and social this time around.
The Nice List: Media
From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.
Danone expands sponsorship with Rogers Cup to two cities
Deeper product integrations bring more of the company’s yogurt snacks to tennis fans.
Oikos partners with Osheaga
The Danone brand aims to target health-conscious adventure-seekers attending the August festival in Montreal.
Oikos targets men with NHL sponsorship
The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.
Danone serves up a new sponsorship deal at the Rogers Cup
Oikos has joined on as a sponsor of the Montreal version of the tennis tournament with a goal of reaching both affluent professionals and families.
Oikos targets hockey and music lovers for new launch
After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.
Danone’s new drink targets health-conscious women
The brand’s new drink adds to its Activa range and targets busy women who are on the go.
Danone targets 9-to-5ers with creamy, dreamy snack
The company’s campaign is aimed at introducing a new yogurt snack to the urban, health-conscious consumer.
Danone relaunches Silhouette
The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.
