Articles Tagged ‘OMD’
Juice creates new mobile ad unit for Nissan Micra
The latest in the company’s push to develop a new unit every month, “interactive scrolling” allows users to have a non-linear mobile experience.
One Last Thing: Media execs on CBC’s changing strategy
Starcom MediaVest CEO Bruce Neve and OMD director of emerging media Sean Dixon weigh-in on this week’s announcements from the pubcaster.
Call for entries: Media Agency of the Year
Does your agency have what it takes? The deadline for the first phase of Strategy‘s award competition is May 19.
Juice Mobile launches interactive ‘hot spot’ tablet ad unit
The mobile marketing firm has partnered with Nissan and OMD to introduce video ads with tappable buttons.
MacLaren McCann adds an SVP in Vancouver
Former OMD GM Rick Sanderson has joined the team as its SVP and director of media innovation.
OMD tops 2013 Gunn Report
The report, which tallies award wins, also handed out nods for top holding company, campaign and advertiser of the year.
Rogers brings speed challenge to Cineplex
The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.
OMD, John St. and Tribal Worldwide win big at Agency of the Year
The three agencies took the titles of top media, creative, digital shops, respectively, while Touche! PHD’s Karine Courtemanche won Media Director of the Year.
Media Agency of the Year: OMD grows for Gold
Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.
Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
Campbell’s gets real
The company is back on TV with its soup brand for the first time since 2011, promoting its real ingredients.
Mitsubishi rolls out the new Mirage
The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.
Infiniti creates a between-screen conversation
The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.
Campbell’s Chunky renews its male focus
The company has launched a campaign aimed at introducing the brand’s new pub-inspired flavours to men across Canada.
PepsiCo and Microsoft up their game
The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.
