Articles Tagged ‘OMD’


Campbell’s Chunky renews its male focus

The company has launched a campaign aimed at introducing the brand’s new pub-inspired flavours to men across Canada.

PepsiCo Microsoft

PepsiCo and Microsoft up their game

The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.

McDonald's film

McDonald’s Canada creates movie magic

The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.

Nissan pop-up 2

Nissan rolls out a pop-up dealership

The carmaker is bringing its “My Nissan My Choice Sales Event” to Ontario this weekend, allowing visitors to test-drive Nissan vehicles and win prizes.

AIDS walk

Scotiabank AIDS Walk for Life keeps it simple

The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.


Vancouver Police Foundation sells its shades

The organization is raising money by letting civilians purchase the police force’s legendary eyewear.


Rogers updates its message

The communications company has launched a new campaign around the tagline “Live Like Never Before.”


What the Omnicom-Publicis merger could mean for Canada: report

The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.


McDonald’s gives consumers credit

The QSR has launched a new brand spot to illustrate a shift in the way it communicates.


Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.


Lay’s unveils its ‘Flavour’ finalists

The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.


Ontario catches the McLobster

McDonald’s is promoting the launch of the sandwich with a TV and OOH campaign.


McDonald’s targets night owls and early birds

The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.


McDonald’s Canada gets romantic

The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.

BC eggs

BC Egg Marketing Board hatches a new campaign

The board is using a microsite and mini-documentaries to educate BC consumers about where their eggs come from.