Articles Tagged ‘ooh’
Wild on Media launches a line of sailboat ads in Toronto
The out-of-home company aims to make use of the city’s evolving waterfront, which the president sees as ripe for advertising.
How data fueled Carte Blanche’s winners
Weather, traffic and transit data was incorporated into this year’s winning digital boards.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
Accuracy, privacy and more: Our takeaways from IAB’s OOH forum
The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.
OOH’s share of media spend set to drop slightly: study
Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.
COMB and OMAC become COMMB
The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.
League tries OOH to grasp an opportunity
CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.
Quebecor signs with Sherbrooke transit
In addition to taking on new inventory, the OOH operator will sponsor transit system improvements.
Outfront sets up at Yonge-Dundas
As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.
Sick Kids takes an unconventional OOH approach
While last year’s campaign went mass in Yonge-Dundas Square, this year’s iteration will target specific Toronto neighbourhoods to get residents reaching for their pocketbooks.
COMB adds four new board members
Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.
Clear Channel acquired by Branded Cities Network
President Adam Butterworth says the new ownership allows Clear Channel to zero in on more rapid growth and geographic expansion.
Active International goes digital for first Canadian campaign
The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.
Cineplex tees off with new partnership
The company’s partnership with TopGolf will help its strategy to become known as a broader entertainment company, and will integrate digital OOH advertising opportunities.
Endy uses Union Station to bridge the urban and suburban
With previous campaigns hitting the millennial demo hard, the brand has decided to capitalize on its growing 35-and-up market.
