Articles Tagged ‘OverActive Media’

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Kraft Heinz’s Crave and Bud Light join the Toronto Ultra

The brands join a growing list of Overactive Media sponsors looking to tap into esports.

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ICYMI: TD adds Toronto Ultra to its roster

Plus, Quantcast hires a chief privacy officer, Lactalis partners with fintech mobile wallet platform WhatRock and the NFL and Twitter expand their partnership.

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Overactive Media continues to evolve

The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.

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TD Bank Group signs on with Toronto Defiant

The new deal is TD’s first foray into the world of esports.

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ICYMI: La Presse prepares for a cookie-less future

Plus, Vertical City joins the DPAA and Mitch Marner dips into esports.

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ICYMI: Village Media takes its brand south, Publicis Groupe acquires Rauxa

Plus, e-sports team Toronto Defiant makes Roy Thomson Hall its home venue in 2020.

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People Moves: MediaCom, Integral Ad Science and more

Plus, one of Toronto’s e-sports franchises has upped its management.

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People Moves: OverActive, FirmDecisions

Two media and marketing veterans have joined the fledgling e-sports company.

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Canon Canada the official streamer for OverActive Media

The iconic camera manufacturer also plans for social integrations, signage, naming rights and content creation to profile e-sports gamers.

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Bell makes a move in e-sports

The vertically integrated company’s ISP division is first founding marketing partner for Toronto-based e-sports company.

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OverActive Media gets into events with new acquisition

The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.

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Former Google manager gets into e-sports

Mike Armstrong will work to raise OverActive’s profile on a global stage as it courts audiences and brands.

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OverActive Media makes international play with Splyce acquisition

The e-sports company now operates on a global scale, opening itself up to bigger brand deals.