Articles Tagged ‘PHD’
Forty percent of internet time remains ‘buried’: CMust
The latest Canadian Media Usage Study “unearths” untracked time spent online and examines the proliferation of connected devices.
MAOY Silver: Planning for success at PHD
The agency breaks down the barriers in its approach to media.
Can TV hang on to departing digital dollars?
How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.
Internet video: the big and the small of it
Column: PHD’s Rob Young spots a big opportunity for open-minded marketers.
PHD wins Tangerine
The bank’s CMO Andrew Zimakas on how the Omnicom agency can further establish the rebranded company into the Canadian market.
Omnicom outpaces yearly growth in second quarter
The global media group’s second quarter results include double-digit increases in advertising and net income.
Indigo picks a new media AOR
The book and gift retailer is attempting to evolve with a changing retail landscape, and its new agency UM is up for the challenge.
Honda’s hockey plans
The automaker has partnered with the NHL and The Score to reach hockey fans through the remainder of the season and playoffs.
Canada shortlisted for four Internationalist Awards
PHD Canada is up for two at the awards, which honour innovation in media and will be handed out at the end of the month in New York City.
Sponsors unveiled for second season of Amazing Race Canada
Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.
PHD talks gamification
Fred Forster, CEO of PHD Canada, on the agency’s new book, and Canada’s ranking on the company’s gamified global planning system, Source.
Industry reaction to New York Times redesign and native ads
Rob Young, SVP at PHD and Wes Wolch, group strategy director, MEC, weigh in on the redesign and the importance of native advertising for publishers in 2014.
Specialty TV’s survival plan
Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.
Media reaction to the Rogers NHL deal
ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.
Boston Pizza calls out festive fakers
The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
