Articles Tagged ‘Pressboard’
Pressboard introduces new Boost program
The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.
Daily Hive switches to guaranteed model
Custom content can now be purchased on a cost-per-view basis.
Pressboard hires first VP of revenue
Kevin Curtis joins Pressboard as the company sets its sights on tripling its revenue next year.
ICYMI: A Raptors record on Sportsnet, programming news at CBC
Plus, a new addition to COMMB and an expansion of Pressboard’s offerings.
How fast should you name drop in branded content?
Pressboard research suggests there’s an art to knowing when to acknowledge the brand behind your branded content.
Las Vegas adds video to Canadian content strategy
LVCA’s largest custom content campaign north of the border offers travellers a more interactive preview of the city.
The best branded content partnerships of 2016: blog
Pressboard lists 10 of this year’s most successful content campaigns from Canadian brands and publishers.
Pressboard moves beyond Google
The native content marketplace has created its own set of in-house attention metrics.
Pressboard nabs HuffPost Canada brand leader
The publishing marketplace has hired Anita Kapadia as its director of partnerships.
Pressboard opens Toronto office
The marketplace for brands and publishers has hired Jamie Harju as the lead of the Toronto office, appointing her director of strategy and partnerships.
Pressboard emphasizes readers with new metric
The Vancouver-based branded content marketplace has moved all of its business to a cost-per-read model as it moves out of beta.
Pressboard to connect brands and publishers
The new ad platform seeks to connect brands with their ideal match in publishers through its sponsorship marketplace.
