Articles Tagged ‘Publicis’
Chrysler launches Western-themed campaign
The automotive brand is using projection mapping in Calgary to promote its Dodge Ram truck model on buildings, as a follow-up to an April campaign (pictured).
Haagen-Dazs makes big comparisons
The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.
Gougoux sells BCP to Publicis
The owner sold his 100% stake in the agency, as well as his 30% stake in Publicis Canada.
Lean Cuisine gets inspired
The frozen dinner brand is using TV ads for the first time in recent months to promote its new Fresh Inspirations entrees.
ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
OgilvyOne UK’s Rory Sutherland to keynote Ad Week 2013
The week-long advertising and marketing event has rebranded and will feature an expanded speaker series, with presentations from Yahoo! Canada and Google.
Rogers speeds up the tempo
For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.
Ubisoft goes big for Assassin’s Creed III
The game maker explains the two-phase multi-platform campaign, and what it swapped for its usual hockey TV spots.
Spotted! Rogers gets sweet with experiential
The telco recently spent some time on campus, hooking up students with free ice cream, and also went online to directly target young adults.
Labatt Blue’s patriotic augmented reality
Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.
Spotted! WestJet brings a taste of New York to Toronto
Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.
Rogers gets chatty with Hedley
The telco has partnered with the Canadian band to target a youth audience with a contest that flaunts its One Number service.
Rogers unveils NextBox 2.0
The media co has launched a multi-million dollar campaign for its enhanced home viewing product, which has ad space available.
In a TIFF: Diet Coke launches an ‘extraordinary’ look
The beverage brand will be using the festival to introduce its new voice to Canadians.
Spotted! Garnier gets clean and green in TO
The L’Oreal-owned brand left a green footprint in Toronto this week to promote its line of Pure Clean hair and beauty products.
