Articles Tagged ‘Quebecor Media’


PKP bids adieu to politics

Pierre Karl Peladeau has ended his short career as the head of the Parti Quebecois.


Quebecor gives advertisers more targeted options

The media co has partnered with Dialekta so clients can use real-time data to serve relevant ads to users of its digital network.

Le Journal de Montreal

Montreal pubs see subscription gains

Le journal de Montreal and le journal de Quebec expand their share of the print market, while growing digital as well.


TVA bids goodnight to six titles

The Quebecor Media group is consolidating its offering to advertisers by focusing on signature titles.

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Media, overall revenues up at Quebecor

Revenues for the company’s media segment were up 21.3% to $226.5 million, with overall revenues also increasing 9.5% to $971.7 million.

Whitney Grove

Rogers’ Whitney Grove moves to Quebecor

Grove will lead the company’s Toronto-based media creativity team.

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Quebecor pacts with French co to reach younger audiences

The media co is growing its offer in the Gen Y demo through its pact with Paris-based Meltygroup.

OMAC tool

OMAC updates industry inventory mapping tool

Users can now access and geo-locate 90% of the OOH inventory across Canada.


Quebecor Media launches MCN

The Quebec-based co joins a growing list of traditional media businesses following consumers online with the creation of Goji.


Why Quebecor partnered with NBCUniversal

The pact for factual and studio-based formats is open to developing content with advertisers.


ICYMI: Hollywood Suite rebrands, Twitter @TIFF

In case you missed it: Bell Media ties with TreSemme for New York Fashion Week, the Streamy Awards are hitting TV and Facebook is aiming to be more business-friendly.

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CDPQ sells some of its interest in Quebecor Media

The media company is putting its 2012 plan into motion by purchasing back close to 30% of the institutional investor’s interest.

Elle walk in

Spotted! DIY H&M boho with Elle Quebec at Osheaga

The international clothing brand will take over Elle‘s fashion and beauty office space during the Osheaga music festival.


Elle Canada, Sally Hansen nail down partnership

The magazine has launched a multi-platform campaign with the nail polish brand aimed at aligning nail polish with fashion as well as beauty.


This is your brain on TV ads

Quebecor Media has partnered with Neurometric to measure neuromarketing around its ad formats.