Articles Tagged ‘Quebecor’
Quebecor launches new native ad format on 15 sites
The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.
How a group of Quebec Kia dealers got creative in a crisis
A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.
Quebecor’s new tool creates synchronization for digital and TV
QiD will allow for ads to coordinate between linear television and online channels instantaneously, without the previous lag.
Why Quebecor sped up its music streamer launch during COVID
The company doesn’t see ads in the streamer’s future anytime soon, but is hoping its local-focused offering will attract paid subscribers.
ICYMI: Canadian Baking Show coming back for more
Plus, Quebecor lends a hand, and Cue Digital Media recognized in the Financial Times.
Quebecor lays off 10% of workforce
President and CEO Pierre Karl Péladeau called the temporary cuts “unavoidable” but said the company is putting in place financial support measures for those affected.
People Moves: Media City, Quebecor and more
Vendors are staffing up across the OOH industry.
Media drives revenue lifts at Quebecor
The company benefited both from media acquisitions and lifts in specialty subscription, and is now focusing on its 5G roll-out.
Spotted! A bus shelter becomes the big top
Whimsical entertainment giant Cirque du Soleil teamed up with Quebecor to permeate all aspects of the Montreal morning commute.
CRTC begins interventions for Bell Media/V deal
Quebecor is holding firm in its stance against the acquisition.
Quebecor tackles branded content with new platform
Content marketing is on the rise, says exec, and Hublo gives it a digital home with high reach.
People Moves: New senior sales roles at Quebecor, Narcity and more
Canadian Grocer ups its associate publisher, and Bloom adds a managing director to Toronto.
Quebecor launches new suite of products in a programmatic push
QiD will focus on planning, buying and optimizing campaigns across Quebecor’s properties, including digital, TV and OOH.
People Moves: Torstar, EQ Works and more
Plus, Quebecor makes a string of hires in sales and content.
Quebecor invests in the events and culture space
A minority stake in Multicolore will see Quebecor bolster its sport and entertainment division.
