Articles Tagged ‘RECMA’
Cossette Media, Media Experts rank high with RECMA
In terms of independent and standalone agencies, diversification has been key for the most successful.
Volume growth in agency activity slowed in 2019: RECMA
The top five networks – OMD, Carat, Mindshare, MediaCom and Wavemaker – make up 49% of overall activity volume.
ICYMI: Speaker’s Corner returns, RECMA issues a new debrief
Plus, production could resume soon in some provinces, but complications regarding insurance persist.
Who has the bulk of alcohol ad spend?
Publicis controls the biggest share of global ad spend, while as a brand, AB-Inbev brings the most money into the market.
Which media agencies have the best vitality and structure?
Some agencies in RECMA’s latest report boast high pitch success, but score lower on resources – while others are the opposite.
OMD tops RECMA’s Canadian rankings
Omnicom is the highest group in Canada, followed by IPG Mediabrands.
CPG gave Carat a big boost for 2019: RECMA
The Dentsu shop’s big global P&G win even helped offset some high-profile losses.
PHD Canada scores big with RECMA for pitches
Another Omnicom shop also had big bragging rights.
Most of Canada’s agencies boast healthy growth: RECMA
However, WPP’s GroupM has seen its activity slide.
GroupM on top globally, Omnicom in Canada: RECMA
Meanwhile, IPG Mediabrands has seen a momentous rise both globally and in Canada.
OMD boasts highest market share, but other agencies growing: report
The latest RECMA projections show that agencies such as Horizon Canada, Spark Foundry, Starcom, Cossette and Havas are gaining quick momentum.
Touche on top, Havas on the rise: RECMA
This year’s top four agencies was almost completely flipped from last year’s list.
Publicis Media, MediaCom top new business rankings: RECMA
In terms of new account wins, business has grown around the globe by 15%.
Touche, Omnicom top the latest RECMA report
Most agency families are trending up, according to the annual media shop ranking.
OMD tops RECMA report again
The Omnicom agency held a strong share, but its growth rate slowed, according to the report.
