Articles Tagged ‘Reddit’
Reddit partners with four companies to develop Ads API
Advertisers will now have the capacity to measure creative efficacy as well as automate, scale and optimize their campaigns.
Reddit provides new enhanced features for its Ads Manager
The changes are meant to improve how advertisers manage their campaigns on the platform.
Reddit puts local passions on display
The Canadian portion of the “Find Your People” campaign spotlights communities most relevant to four different cities.
Reddit partners with Mediabrands to expand ad opportunities
IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.
Reddit hires first country manager for Canada
RJ Pauloski will oversee the strategic direction of Reddit’s expansion in Canada.
Verdict: Mitsubishi reaches new audiences with Reddit
The automaker used communities on the social site to go after previously untapped opportunities.
Reddit begins placing ads in conversations
The site’s new format appears in a place where users spend 42% of their time.
Reddit tops $100 million in ad revenue after cutting programmatic
The site, now valued at over $10 billion USD, is focused on direct sales and its own ad management platform.
Reddit kicks off first campaign in a Canadian media strategy
Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.
Reddit opens an office in Canada
The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.
ICYMI: Reddit rolls out cost-per-click, Omni preps for Lunar New Year
Plus, Postmedia makes a change to its pension plans.
Reddit to offer native promoted posts in-app
The “front page of the internet” gives brands more access to a highly engaged part of its audience.
Breaking down the millennials: MTM
Those in Gen Z are more likely to have a smartphone and use Snapchat, Tumblr and Reddit than those in Gen Y, according to new numbers.
