Articles Tagged ‘SnapChat’
ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners
Plus: CBC preps another season of Kim’s.
CBC announces Snapchat deal for PyeongChang 2018
The pubcaster will be building out curated content from Canadians watching the games on the social platform.
Blog: The rise of Instagram Stories
Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.
Snapchat monetizes World Lenses, while Instagram jumps on the filter train
Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.
ICYMI: Snap’s first public financials, a new beginning for ‘Idol’
In case you missed it: The first public financial results saw some user growth – and a $2 billion net loss – for Snapchat, and American Idol has found a new U.S. network.
Snapchat launches self-serve ad manager
The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.
Most micro-influencers do fewer than five campaigns per year: study
New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.
Snapchat adds geofilters to API
Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.
ICYMI: The Olympics are returning to Snapchat; Postmedia launches pro-journalism campaign
In Case You Missed It: A new campaign for Postmedia, a new look for Golf Canada, a new way to watch the 2018 Olympics and a new charitable campaign from Corus.
Facebook introduces its own stories feature
Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.
Anne debut pulls in 815K for CBC
The revamped version targeted multiple generations with a launch campaign that included new uses of Snapchat for the pubcaster.
Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash
The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.
Dove partners with Snapchat to filter out negative messaging
As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.
Elevation Pictures conducts first Snapchat movie campaign
The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.
What does Snap’s IPO mean for the advertising industry?
It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
