Articles Tagged ‘Sonia Carreno’
The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety
The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.
IAB CEO issues a call to action around fake news
At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.
What’s next for 2017: Digital and social
From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.
Will subscriptions curb ad-blocker use?
Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.
Digital ad spend overshoots predictions
According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.
Facebook goes on offensive with ad blockers
“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.
The state of the Canadian ad-blocking union
A new report from IAB Canada details the software’s penetration across the country.
IAB launches fee transparency calculator
The industry body has introduced a programmatic fee-transparency tool in the U.S., with IAB Canada working to adapt it to markets here.
IAB works to demystify ad blocking, launches primer
The industry body is responding to the issue by increasing its industry education program and launching a new detection tool.
Videology launches next stage in viewability measurement
The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.
All that unfolded in the digital space in 2015
IAB Canada’s Sonia Carreno does a year-end wrap taking stock of the its main happenings.
How media was consumed in 2015: report
Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.
Blog: From the sidelines of the IAB Ad Ops summit
IAB Canada president Sonia Carreno boils down the top takeaways from the annual meet: ad blocking, pre-header bidding and the need for better compliance tools.
The IAB leans in on ad blocking
The New York-based organization has introduced the L.E.A.N. Ads program to start addressing the advertising industry’s formidable foe.
Dealing with the skills gap
Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.
