Articles Tagged ‘Spotify’
What’s driving Canada’s increased music streaming?
Sales are down, even on digital, but that means good things for ad-supported platforms like Spotify and YouTube.
Canadians get their newspaper fix online (study)
Most of the over 42,000 Canadians surveyed for the summer 2018 Vividata study reported reading newspaper content in the past week.
Spotify opens self-serve ad beta in Canada
The audio streamer has seen more than 1,000 U.S. advertisers use the service in six months.
CRTC seeks input from digital giants
The commission told Netflix, CBC, Google and others that it wants their subscriber and Cancon investment info, but promised not to share it.
Can you guess how much radio we listen to?
An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.
ICYMI: Spotify uses Canadian data for new campaign
Plus, a new partnership for Freckle IOT matching location data to cross-device tracking.
ICYMI: The Globe’s push for transparency
Plus, Sobeys complements a national TV buy with a holiday playlist on Spotify.
Spotify gaining in the battle for listeners: study
According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.
Streaming music services growing in popularity: study
Plus, despite the global reach of online radio, listeners still prefer local content.
Understanding your brand’s audience through music
Spotify research outlines the best ways to advertise to millennials, fitness enthusiasts, and partiers, based on their habits
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Streaming is on the rise, but radio remains king: study
Nielsen Canada’s new Music 360 report found that radio rules in terms of time spent and overall penetration – but streaming services are on the rise, especially with millennials.
Canadians consume more digital (and block more ads) than most: study
GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.
Oikos targets hockey and music lovers for new launch
After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.
Canadians’ number-one music streamer is YouTube: study
A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.
ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review
In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).
