Articles Tagged ‘The Globe and Mail’
One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.
Globe and Mail looks to cut costs
The company is offering a round of voluntary severance packages to employees as print revenues continue to decline.
Canadian Young Lions finalists revealed
The gold winners will be announced at the CMDC Conference on April 26.
Data dive: Canada’s digital-print divides
Infographic: Newspaper readers are starting to skew digital, while magazine readers still love to flip a printed page.
Canadian wins at the Pearl Awards
Globe Edge, Rogers Media and Spafax win honours for their work at the New York-based content marketing event.
BCE sells its stake in the Globe and Mail
BCE has sold its 15% equity position in The Globe and Mail to The Woodbridge Company.
Globe’s Q&A campaign aims to up engagement
The paper is asking readers to put forward the questions they want answered across its platforms.
Checking in on Globe Native
Cynthia Young, the Globe‘s director of advertising products and innovation, on what’s been working and what’s not in the program’s first six months.
The Globe and Mail hires new head of sales
Robert Jenkyn takes on the new role of managing director of national advertising.
The Globe’s native expansion
After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.
Globe Style refreshes for fall
The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.
The Globe golden for custom content
The paper’s custom content team earned five awards and four honorable mentions at this year’s Content Marketing Awards, the most of any Canadian company.
Polar adds to board and advisory team
The company has added digital advertising execs with experience at Facebook, AdTruth and Conde Nast to guide its native ad platform’s growth.
Insights from the launch of Globe Now
The Globe and Mail‘s new daily video series will launch mid-roll ad units later this month.
The Globe and Mail appoints new editor-in-chief
David Walmsley to replace outgoing EIC John Stackhouse effective March 24.
