Articles Tagged ‘Toronto Star’

Torstar posts improvements in Q4
Revenues from print advertising and subscribers continue to slide, but the media co ended 2016 with a net income rather than a loss.

ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review
In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).

One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

Toronto Star to give readers a caffeine jolt
Headline Coffee is the first of what’s expected to be more new startups from the media co as it seeks new revenue streams.

Another executive departure at Star Media Group
Kirk MacDonald has left the company, leaving a sales shuffle in his wake.

Toronto Star boosts circulation: CCAB
Bolstered by jumps in sponsored/free copies, the Torstar title was one of the sole paid dailies to see gains for the three months between April and June.

The Kit Compact goes national
Inspired by the success of the pop-up concept in Toronto, the publisher is expanding the business to reach fashion-forward women in other Canadian markets.

Toronto Star lays off 52 staff
Most of the layoffs affect the company’s Star Touch team.

Advertising drops affect TC Media’s Q2
The Quebec-based company is expected to see gains in the second half of the year as revenues from new business kicks in.

Journal de Montreal sole paid pub to see circ gains
The Toronto Star has seen significant declines in circulation, according to data released by CCAB for the first quarter of 2016.

John Cruickshank stepping down at Toronto Star
The paper’s publisher tells MiC about his decision to leave, paving the way for a new generation of leadership.

The Toronto Star’s new face, in beta
With the aim of making its website more advertiser and reader-friendly, the publisher has rolled out a redesign.

VerticalScope boosts Torstar digital, but print slide continues
Executives detail new Star Touch numbers on the fourth-quarter call, which also discussed drops in print ad and flyer revenues and digital gains.

Star Touch hits 200K
The app is averaging 45,000 user sessions on weekdays, according to an update from publisher John Cruickshank.

Weak print landscape means more cuts at Star
The Toronto Star has let go of 28 people in the newsroom and circulation departments as it announces the introduction of a voluntary separation program.