Articles Tagged ‘TVB’
The TVB rebrands for its next chapter
Organization president Catherine MacLeod on how its new moniker thinktv aims to inspire industry change.
TVB adds a VP of media insights
Kathy Gardner is joining the association in the new position ahead of its upcoming rebrand.
ICYMI: Ad blocking up, plus changes at TVB, Deloitte
In case you missed it: TVB restructures its research division; Blue Jay’s performance ups Sportsnet ratings and one-fifth of Canadians prefer to block their online ads.
Catherine MacLeod to lead TVB
The former Bell Media exec has been named president of the industry organization.
Theresa Treutler leaving TVB
The organization’s president is stepping down at the end of the year, with the search on now for a replacement.
VOD viewers like to laugh
A new survey of VOD viewing from TVB, CMDC and Numeris show sitcoms are the most-viewed category and women are doing the majority of the viewing on the platform.
Millennial media habits misunderstood: TVB
Adults ages 18 to 24 watch less TV but value it more, according to newly released data from the Television Bureau of Canada.
Reframing the message at TV Day
New research from the TunedIn app and Ipsos Reid on how TV viewership might not be fragmenting as much as it is hyped up to be.
It’s time to press play on commercializing VOD: blog
Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.
Canadian industry to test VOD usage
The CMDC and TVB are setting up a test to discover the size, profile and viewing habits of Canadian VOD users, following an industry meeting last week.
TV viewers aren’t cutting the cord: TVB
The bureau presents stats on TV’s continued reach, and talks to MiC about why it’s still an effective medium for advertisers.
#Changethemodel: TVB’s Theresa Treutler talks ratings
The TVB president and CEO on the current state of the Canadian TV and digital video ratings system in Canada, and what needs to change.
TV CEOs speak out
The TV Day panel agreed that TV is still a strong medium, and that reaching digital audiences and advertisers on emerging platforms needs new revenue models.
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.
TV chosen as top viewing screen: study
Canadians are traditionalists, preferring to watch shows on TV over mobile, tablet and computer according to the TVB study.
