Articles Tagged ‘Twitter’
Spotted! A smile goes a long way
Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.
La Voix closes on a high note
The series’ exceptionally strong ratings in Quebec have earned it a fourth season renewal.
Why La Voix Periscoped its finale
The TVA reality show integrated the live video app into its final episode, marking the app’s first official broadcast partnership in Quebec.
Data Dive: Where is your target spending their media time?
New data from IPG Mediabrands breaks down the media habits of different age groups.
TV viewers show more love for brands: Seevibes
Call it a love triangle. People talking about TV on Twitter are much more likely to talk about brands, new research shows.
O.B. looks to combat the ‘ick-factor’
Getting the brand into the hands of university-aged women with the help of elements like a Twitter Vending Machine is the aim of the new campaign.
Juice jumps into the native game
Company CEO Neil Sweeney on its partnership with Twitter’s MoPub, and why it makes sense for his team to get into the native space.
Kirstine Stewart upped to VP role at Twitter
The search is on for a new managing director in Canada as Stewart is promoted to VP of media partnerships for North America at the company.
Twitter adds video analytic tools, cost-per-view ad buying
The company’s new Promoted Video program is designed to make it easier for brands to upload and distribute video, as well as measure its reach and effectiveness.
The Mission: Patrick Mazza on targeting techies
M2 Universal’s manager of communication strategies on the best new, remade and older platforms to reach the digitally savvy target.
Twitter makes buying with tweets easier
How the company is diving deeper into the e-commrece space with the acquisition of CardSpring.
No team? No problem. Visa Canada’s targeted approach to the World Cup
Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.
Seven World Cup takeaways: blog
The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.
Twitter gives advertisers new level of access
With its new activity dashboard, the social media company is allowing clients to dive deeper into how their tweets are performing.
Why the loopy world of Vine is so hot right now
The top three creators on Vine that you should know, and how they’re leveraging their six-second fame with brand integrations.
