Articles Tagged ‘Twitter’
Attention to advertising is getting harder to achieve
New research from OMD Canada and Twitter Canada shows the correlation of attention and sales lifts.
Twitter redesigns Spaces to host podcasts
The new version of the platform’s audio features is more focused on content subjects and discoverability.
Twitter cites the economy and Elon Musk for meager growth
Ongoing uncertainty hit the company’s ad business, despite user growth.
Twitter tests new ad and content features
Canada is among the first markets to get Notes and Location Spotlight, with features tied to measurement and campaign optimization coming in the future.
Twitter and Sportsnet will stream overtime in the NHL playoffs
“#OvertimeAlerts” will let users know when games are going to sudden death and give advertisers another way to reach fans.
Twitter, Facebook report user bump in Q1
Meta reversed its fortunes as Twitter braces for the impact of its new owner.
OLG creates a branded content series for the sports betting market
Over 800 pieces of content are being produced to help elevate the experience for sports fans and guide Proline players through their picks.
Twitter weathers Apple changes to continue revenue growth
Cost per engagement and user growth also helped the company offset a downturn in total ad engagements.
As some brands lie in wait, Twitter builds out Olympic offering
Due to controversy, the platform’s head of sports believes some advertisers may wait for the Games to begin before mounting their campaigns.
Taking a stance was the key to standing out on social this year
On Twitter, brands that drove cultural conversations broke through.
Jack Dorsey steps down as Twitter CEO
Parag Agrawal, the company’s current CTO, was named as successor.
ICYMI: Canada’s Drag Race to return for third season
Plus, Twitter roles subscription tier out to more and Corus backs a U.S. streaming service.
Twitter Canada hires new head of marketing
Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.
Why Kraft Peanut Butter launched a social variety show
Working with So.da and Twitter, the brand wants to bring entertaining content to audiences right when they are thinking of breakfast.
Why Amex ran a ‘choose your own adventure’ on Twitter
The “Scenario Thread” ad unit had users guide Will Arnett through the highs and lows of getting ready to travel.
