Articles Tagged ‘UM’
Data Dive: Does TV make you hungry?
New statistics from IPG Mediabrands on the platforms that consumers use most to inform their grocery purchasing.
Brands look for ‘Insta’ results
Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.
Data Dive: Do Canadians still ‘like’ Facebook?
IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.
New VPs added at UM
The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.
Game over for Super Bowl simsub: media reaction to CRTC decision
The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.
Targeted marketing will rule in 2015: Ramella
UM’s VP of digital Matt Ramella says more powerful data-matching will drive smarter marketing in the coming year.
Maxus Canada adds new managing director
Scott Stewart (no relation to president Ann Stewart) is joining the team to head up the BMO business.
Pick your Platform: Ryan Van Dongen on the power of Google
From creating VR with cardboard to building a smarter home, UM’s director of connection planning and innovation, on the company’s latest moves.
Budweiser’s Red Light TV power play
A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.
Tomik ‘calls’ it at Rogers, as One Call marches on
The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.
UM’s digital focus wins over McCain
The IPG Mediabrands agency has been awarded the account for McCain Foods Canada following a review.
How Vitaminwater has shifted its spend for 2014
The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.
How the Canadian Cancer Society is targeting digital natives
The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.
Are originals still hot? Media reaction to XES closing
OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.
Indigo picks a new media AOR
The book and gift retailer is attempting to evolve with a changing retail landscape, and its new agency UM is up for the challenge.
