Articles Tagged ‘UM’
Spotted! Spiderman buys big
Sony Home Entertainment has launched an OOH campaign aimed at reaching mass audiences for its biggest Blu-ray DVD release of 2012.
Spiderman swings into 24 Hours
The promotion, coinciding with the release of The Amazing Spiderman, features seven pages of content, including a two-page wrap.
2012 Media Directors of the Year & Next Media Star
Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.
Mediabrands announces changes to Canadian team
Peter Mears is now CEO of Mediabrands in Canada, Shelley Smit is named president of UM and Leeanne Comish joins M2 Universal as president.
UM and M2 Universal top Canadian RECMA report
The Mediabrands agencies brought in the most billings in the country for 2011.
Spotted! Sony Canada takes commuters for a ride
The brand has wrapped Toronto bus shelters with hologram ads that aim to demonstrate the high picture quality of its Bravia TV.
Spotted! Total Recall gets an interactive storefront
To promote the film, Sony Pictures worked with UMWW and Monster Media to layer Toronto windows with imagery that brings dreams to virtual life.
Powerade tests Canadian water for Olympic campaign
The brand’s worldwide campaign features a Canuck athlete and rolls out an app that informs users when to hydrate.
Fall TV: Primetime Battlegrounds
We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.
Kokanee makes a movie
The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.
Labatt is back with UM
The beer company confirms that its deal with OMD did not go through because business terms couldn’t be reached.
Spotted! Michelob Ultra targets health-conscious drinkers
The new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.
Upfronts 2012: Bailey Wilson recaps the week
UM’s manager of broadcast investments runs down the sales pitches and new shows from the US networks.
Bud Light Lime Mojito brings the Miami heat
The Canadian-specific launch kicks off its video-focused TV and digital video buy today.
Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s
UM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.
