Articles Tagged ‘Volkswagen’
PHD wins global Volkswagen account
The multi-billion dollar account was previously with MediaCom.
Juno sponsors announced
From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.
ZenithOptimedia exec moves to DDB
Monique Brosseau has joined the agency as its VP and managing director, leading the Montreal office.
CBC Music changes its tune on YouTube
The corporation’s digital music platform is taking video more seriously with new, original content on its channel to attract a younger audience.
The Volkswagen-CBC Beetle Roadtrip Sessions return
The car company is back sponsoring the program, this year expanding its French market presence.
Volkswagen extends contract with Mediacom
The global contract between the GroupM agency and the car co has been renewed in more than 30 countries around the world.
MiC’s Nice List: Best of 2013
From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.
VW makes a movie
The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.
Volkswagen gets musical for Beetle
The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.
Passat promotes its price
The Volkswagen car says it looks more expensive than it is in its latest campaign.
Volkswagen relaunches its Tiguan
The automaker is spreading the word on its compact SUV with a new campaign.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
Spotted! Absolut virtually takes over Yonge-Dundas
The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.
Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour
Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.
