Articles Tagged ‘YouTube’
Blog: Making sense of influencer pricing
Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.
Hilton reaches for the millennial wallet
The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.
ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share
In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.
Toyota signs with YouTube FanFest
The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.
ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.
In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.
YouTube unveils new video ad products
From on-site directors to a new app, the video site has launched new tools that aim to make it easier for small businesses to create ads with the platform.
Air Canada digi-targets potential U.S. expats
Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.
NewFronts: Big Bird and the NBA join YouTube in New York
The Google streamer announced programmatic guaranteed for DoubleClick Bid Manager, and also unveiled partnerships with the NBA and Sesame Street.
YouTube opens Toronto studio
Mark Swierszcz has moved from Bell Media to Google Canada to lead the space.
Studio B project seeks out digital creator community
On its 10th birthday, Montreal-based Bicom Communications launches a four-month project to deepen its access to digital creators.
Mobile games, eSports rule YouTube in 2015
According to its year-in-review, 20 of the top 100 channels in Canada were gaming-related.
Industry dives into discoverability
The first pre-Discoverability Summit event took place in Vancouver on Tuesday, opening the topic with a wide-ranging discussion on challenges and opportunities in the media space.
CFL streams the post-season
The football league is streaming its playoff games globally on YouTube, a first for a North American professional sports league.
69% of Canadians watch YouTube content monthly: MTM
According to new numbers, one in three viewers on the streaming platform watch content at least once every week.
CRTC, NFB’s French-market discoverability event
The two organizations are co-hosting the second round of the pre-discoverability summit focusing on the French-language content market.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
