Articles Tagged ‘YouTube’
NYX goes 360 with experimental makeup campaign
The makeup brand used immersive video for the first time in order to embrace a more experimental nature with its digital presence.
YouTube ups ad offerings
Two new ad options and a series from George Stroumboulopoulos were unveiled at last night’s Toronto event.
Blog: Making sense of influencer pricing
Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.
Hilton reaches for the millennial wallet
The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.
ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share
In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.
Toyota signs with YouTube FanFest
The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.
ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.
In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.
YouTube unveils new video ad products
From on-site directors to a new app, the video site has launched new tools that aim to make it easier for small businesses to create ads with the platform.
Air Canada digi-targets potential U.S. expats
Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.
NewFronts: Big Bird and the NBA join YouTube in New York
The Google streamer announced programmatic guaranteed for DoubleClick Bid Manager, and also unveiled partnerships with the NBA and Sesame Street.
YouTube opens Toronto studio
Mark Swierszcz has moved from Bell Media to Google Canada to lead the space.
Studio B project seeks out digital creator community
On its 10th birthday, Montreal-based Bicom Communications launches a four-month project to deepen its access to digital creators.
Mobile games, eSports rule YouTube in 2015
According to its year-in-review, 20 of the top 100 channels in Canada were gaming-related.
Industry dives into discoverability
The first pre-Discoverability Summit event took place in Vancouver on Tuesday, opening the topic with a wide-ranging discussion on challenges and opportunities in the media space.
CFL streams the post-season
The football league is streaming its playoff games globally on YouTube, a first for a North American professional sports league.
