Articles Tagged ‘YouTube’

ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share

In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.

By: Gil C / Shutterstock.com

Toyota signs with YouTube FanFest

The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.

ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.

In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.

By: Gil C / Shutterstock.com

YouTube unveils new video ad products

From on-site directors to a new app, the video site has launched new tools that aim to make it easier for small businesses to create ads with the platform.

Air Canada digi-targets potential U.S. expats

Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.

NewFronts: Big Bird and the NBA join YouTube in New York

The Google streamer announced programmatic guaranteed for DoubleClick Bid Manager, and also unveiled partnerships with the NBA and Sesame Street.

YouTube opens Toronto studio

Mark Swierszcz has moved from Bell Media to Google Canada to lead the space.

Studio B project seeks out digital creator community

On its 10th birthday, Montreal-based Bicom Communications launches a four-month project to deepen its access to digital creators.

Mobile games, eSports rule YouTube in 2015

According to its year-in-review, 20 of the top 100 channels in Canada were gaming-related.

Industry dives into discoverability

The first pre-Discoverability Summit event took place in Vancouver on Tuesday, opening the topic with a wide-ranging discussion on challenges and opportunities in the media space.

CFL streams the post-season

The football league is streaming its playoff games globally on YouTube, a first for a North American professional sports league.

69% of Canadians watch YouTube content monthly: MTM

According to new numbers, one in three viewers on the streaming platform watch content at least once every week.

CRTC, NFB’s French-market discoverability event

The two organizations are co-hosting the second round of the pre-discoverability summit focusing on the French-language content market.

OMNI readies Sudden Master

The digital exclusive will launch on YouTube at 10 p.m. on Nov. 8, coinciding with the broadcast premiere of Blood and Water.

NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.