Global ad spend is predicted to bounce back to pre-recession levels in 2015, and a look at the Canadian platforms and brands that spent the most last year.
Cossette’s Mike Rumble, SMV Group’s Bruce Neve and Pollin8′s Lauren Richards on Canada’s best chances for Media Lions in 2014.
Sunday morning’s Gold medal hockey game was watched by an average audience of more than 8.5 million, with half that number staying to watch the Closing Ceremony live.
BBM Analytics RADTracker data from Valentine’s Day last year shows Alberta’s capital led in radio ads for jewellery, dining and chocolate.
With GroupM revising its global predictions for 2014, MiC looks at the Canadian forecast, which says ad spend for the country will grow by 1.9% next year.
Warc has slightly dropped its forecast for 2013, with expectations that it will pick up again in 2014.