Articles Tagged ‘Canada’



Top Cannes contenders: Media

Awards

Cossette’s Mike Rumble, SMV Group’s Bruce Neve and Pollin8′s Lauren Richards on Canada’s best chances for Media Lions in 2014.



Zenith adjusts ad spend forecast up

Research

The agency has bumped its prediction up and details how ad spend is breaking down in Canada and around the world.



CBC closes Olympics on a ratings high

DigitalMobileTelevision

Sunday morning’s Gold medal hockey game was watched by an average audience of more than 8.5 million, with half that number staying to watch the Closing Ceremony live.



Is Edmonton the romance capital of Canada?

Radio

BBM Analytics RADTracker data from Valentine’s Day last year shows Alberta’s capital led in radio ads for jewellery, dining and chocolate.



Ad spend will grow, but not as much as expected: report

DigitalResearchTelevision

With GroupM revising its global predictions for 2014, MiC looks at the Canadian forecast, which says ad spend for the country will grow by 1.9% next year.



Where Canadians spend their media time: Report

Research

ZenithOptimedia has released its 2013 New Media Forecast, noting 88% of Canadians will have internet access by 2016.



Canada in Cannes: How to win in 2014

Awards

The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.



Global ad spend gets slight downgrade

Research

Warc has slightly dropped its forecast for 2013, with expectations that it will pick up again in 2014.



Vision7 Media’s new president on why he came to Canada

People Moves

David Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.



Media Experts releases Canadian RTB data

DigitalMobileResearch

The first RTB report from the agency and its trading desk, Xpeto says inventory is up and CPMs in the first quarter of 2013 are down versus the end of 2012.