Articles Tagged ‘Canada’

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Sun Life Global Investments expands focus with Cirque deal

CMO Lori Landry on why the company chose this partnership to expand beyond B2B marketing.

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Canadian ad spend growth to jump slightly in 2017: report

According to new numbers from Warc, global ad spend is expected to experience a slight decline in 2017.

New York Times

New York Times setting up Canadian, Australian outposts

The U.S. publisher is looking at small, English-speaking markets as it seeks to expand its brand overseas.

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New leader for TubeMogul in Canada

Dana Toering is taking over the role, as Grant le Riche moves into a new position with the company.

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Did you know this about millennials?

A Zeno Group study of six countries, including Canada, reveals seven insights about the sought-after demo, which prides itself on establishing a brand called “me.”

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Facebook sees spike in mobile ad spend

Josh Bloom of Facebook Canada on his company’s focus on giving advertisers’ actionable insights from its reservoir of data.

DQ2

DQ dips into business with Cineplex

The Toronto-based co’s digital media arm has nabbed the contract for in-store signage in Dairy Queen locations across the U.S. and Canada.

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What does Canada’s video market look like?

A Videology report shows how the sector is shaping up at the end of Q3 across the country.

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The age of the smartphone

With Canadians spending seven million hours on apps each month, Yahoo Canada’s latest report shows how, where and when.

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NCIS takes the week: Numeris

The crime show had the most average viewers for the week of Oct. 12 to 18.

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CRTC revises news regulations

The regulator is adding rules requiring 16 hours of original programming plus live broadcast facilities and regional news bureaus.

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Sluggish global economy impacts media forecast

GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.

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Amazing Race wins the week: Numeris

The reality competition show on CTV won the most single-night viewers for the week of Aug. 17 to 23.

Coor Light Games

TSN, Molson put pro spin on beer-league ‘sports’

The Coors Light Games on TSN targets young viewers more interested in zorb croquet than CrossFit.

Amazing Race Canada, Canada, Bell Media, reality

Amazing Race Canada takes the week: Numeris

The CTV reality show pulled in to the top spot nationally for the week of July 13 to 19.