Articles Tagged ‘Canada’



Nielsen adds new mobile metric

Mobile

The company has expanded its Nielsen Digital Ad Ratings to include mobile in Canada.



Spotify expands in-service ad options

DigitalMobile

The music streamer is rolling out playlist targeting, with the ability to reach people based on their demo, music preferences, or time of day.



Meet the new programmatic player in Canada

DigitalMobilePeople Moves

ChoiceStream has opened a Canadian outpost, hiring Daryl Stansfield to lead its first office outside of the U.S.



Online video leading global ad spend boost

Research

ZenithOptimedia is predicting global ad spend will grow by 4.4% in 2015, but has slightly reduced its forecast for this year and next.



The Big Bang Theory takes the week: Numeris

Television

The laugher took the most single-night viewers for the week of March 9 to 15.



Reactions roll out to Let’s Talk phase two

Television

Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.



The Big Bang Theory takes the week: Numeris

Television

The CTV-airing comedy brought in the most single-night viewers for the week of Feb. 23 to March 1.



V to rep ads for TV5 and Unis online

DigitalMobileTelevision

The media co will now be selling advertising opportunities for the specialty brands.



Hubub announces monetization model

DigitalMobile

Details on the sponsorship opportunities that will be available on the site, and sold by Bell Media in Canada.



SNL special brings big numbers

DigitalTelevision

The Sunday night event had an average audience of over two million viewers.