Articles Tagged ‘Canada’

Canadian ad revenue to grow 3.4% in 2015: Magna Global


New reports from the media co and ZenithOptimedia put Canada slightly behind global growth for the coming year.

More women needed in Canadian c-suites


A new program from Shaw Communications, Women in Communications and Technology and Catalyst Canada aims to increase opportunities for female executives.

GroupM posts optimistic global forecast


Global ad spend is predicted to bounce back to pre-recession levels in 2015, and a look at the Canadian platforms and brands that spent the most last year.

Top Cannes contenders: Media


Cossette’s Mike Rumble, SMV Group’s Bruce Neve and Pollin8′s Lauren Richards on Canada’s best chances for Media Lions in 2014.

Zenith adjusts ad spend forecast up


The agency has bumped its prediction up and details how ad spend is breaking down in Canada and around the world.

CBC closes Olympics on a ratings high


Sunday morning’s Gold medal hockey game was watched by an average audience of more than 8.5 million, with half that number staying to watch the Closing Ceremony live.

Is Edmonton the romance capital of Canada?


BBM Analytics RADTracker data from Valentine’s Day last year shows Alberta’s capital led in radio ads for jewellery, dining and chocolate.

Ad spend will grow, but not as much as expected: report


With GroupM revising its global predictions for 2014, MiC looks at the Canadian forecast, which says ad spend for the country will grow by 1.9% next year.

Where Canadians spend their media time: Report


ZenithOptimedia has released its 2013 New Media Forecast, noting 88% of Canadians will have internet access by 2016.

Canada in Cannes: How to win in 2014


The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.