Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.
The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.
The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.
The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.