Articles Tagged ‘OMD Canada’

Game over for Super Bowl simsub: media reaction to CRTC decision


The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.

Measurement needs to step up in 2015: Cameron and Collier


OMD Canada’s CEO Cathy Collier and managing director of digital Shane Cameron on the changes that will shape the next 12 months.

Next-gen media trends to track


From photo-luminescent OOH displays to cameras that talk, Nick Barbuto, managing director of OMD’s Ignition Factory, has the latest innovations in the space.

The potential for podcasts


Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.

OMD hires Barbuto for new launch

People Moves

The agency is bringing Ignition Factory to Canada, with Nick Barbuto and Sean Dixon leading the new launch from its Toronto office.

Pick your Platform: Shane Cameron on the power of MCNs


OMD Canada’s managing director of digital and emerging media on the changes coming with the rise of multi-channel networks.

Nissan gets ‘Big’ star power for new Canadian spots


The car co has partnered with Bell Media to introduce TV and digital spots starring Jim Parsons to launch its new Nissan Micra.

The Verdict: #Wearewinter


Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.

Nissan Rogue spots leverage lousy winter weather


The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.

TSN announces World Juniors Twitter Amplify campaign


McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.