Articles Tagged ‘OMD Canada’

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Some publishers face Ads.txt errors: report

While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.

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Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.

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OMD Canada names its first chief client officer

Toronto managing director John Killam takes a bigger role on the senior management team.

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Mercedes-Benz embarks on its biggest AMG campaign

The focus is a cinema buy tapping into Cineplex’s enhanced seating options.

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Touche named strategy’s Media Agency of the Year

OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.

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What’s driving change at media agencies?

From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.

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Ancestry digs into Canada’s history with CBC

Details on the brand stepping into branded vignettes with the pubcaster.

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OMD takes Warc Media Gold

The agency won for its work on Destination’s Canada that combined content with addressable data

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Blog: The next big startups

OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.

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Cannes 2016: Canada gets six media shortlist noms

The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)

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Blog: Three reality checks for future-forward media planners

OMD’s Shane Cameron on why the industry needs to start putting everything it professes to know into action.

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The fight for specialty channel survival

Industry members weigh-in on the potential casualties of next year’s specialty TV shift.

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Blog: An erratic time for TV

PHD’s Rob Young sums up what’s causing trouble in the TV landscape.

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What’s the value of vertical video views?

Sean Dixon, director at OMD Canada, says vertical content, the focus of new WPP-DailyMail-Snapchat digital shop Truffle Pig, is still a niche concept.