Articles Tagged ‘OMD Canada’



The potential for podcasts

DigitalMobile

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.



OMD hires Barbuto for new launch

People Moves

The agency is bringing Ignition Factory to Canada, with Nick Barbuto and Sean Dixon leading the new launch from its Toronto office.



Pick your Platform: Shane Cameron on the power of MCNs

DigitalMobile

OMD Canada’s managing director of digital and emerging media on the changes coming with the rise of multi-channel networks.



Nissan gets ‘Big’ star power for new Canadian spots

DigitalTelevision

The car co has partnered with Bell Media to introduce TV and digital spots starring Jim Parsons to launch its new Nissan Micra.



The Verdict: #Wearewinter

DigitalMobilePrintTelevision

Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.



Nissan Rogue spots leverage lousy winter weather

screening-roomTelevision

The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.



TSN announces World Juniors Twitter Amplify campaign

DigitalSocialTelevision

McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.



OMD Canada takes two at the CMAs

Awards

The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.



Media Agency of the Year: OMD grows for Gold

Awards

Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.



Facebook partners with small businesses

DigitalMobile

Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.