Articles Tagged ‘OMD Canada’



The Verdict: #Wearewinter

DigitalMobilePrintTelevision

Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.



Nissan Rogue spots leverage lousy winter weather

screening-roomTelevision

The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.



TSN announces World Juniors Twitter Amplify campaign

DigitalSocialTelevision

McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.



OMD Canada takes two at the CMAs

Awards

The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.



Media Agency of the Year: OMD grows for Gold

Awards

Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.



Facebook partners with small businesses

DigitalMobile

Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.



Olive Media launches hybrid tablet product

DigitalMobile

OMD Canada and the New York Times have signed on to use the new unit, which makes advertising responsive for tablet viewing.



Social advertising key to digital success

DigitalMobile

Industry bigwigs weighed in on the opportunities for media buyers in the emerging digital and mobile markets at day one of the nextMedia conference.



Spotted! Rimmel puts Canadians behind bars

DigitalExperiential

The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.



Doritos is spreading the madness

DigitalTelevision

The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.