Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.
The agency is bringing Ignition Factory to Canada, with Nick Barbuto and Sean Dixon leading the new launch from its Toronto office.
OMD Canada’s managing director of digital and emerging media on the changes coming with the rise of multi-channel networks.
The car co has partnered with Bell Media to introduce TV and digital spots starring Jim Parsons to launch its new Nissan Micra.
Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.
The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.
The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.