Bree Rody
Why Initiative held its own ‘reverse upfront’
Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.
MiC Roundtable: Buying in context
Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.
Entries are open for the 2019 Media Leader of the Year
Submissions will be accepted until July 8 and winners will be awarded at the Media Innovation Awards gala on Nov. 28.
MiC Roundtable: On valuing audiences and defining ‘premium’
New players, new opportunities, new problems – see what our experts had to say about the wild world of media.
Big Bang pulls in big numbers again: Numeris
Sheldon – both the old version and the young version – topped the charts for the week in every market.
MiC Roundtable: The impact of the disruptors
Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.
Media sets a record for Cineplex in Q1
Theatre attendance was down, but the exhibition company still saw a slight lift in revenue from pre-show ads.
Randy Otto honoured abroad
The Pattison Outdoor president on why the OOH industry is so healthy, and what it needs to do to stay ahead.
PHD appoints first female global CEO
Philippa Brown will take the reins of the Omnicom agency.
MiC roundtable: Working toward media sustainability
Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.
Will TV see another Game of Thrones?
Short answer: yes. Long answer: maturing with your audience is key.
RBC pushes to the top: Media Monitors
Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.
From CARD: Inside podcast trends and CPMs
From our May media guide: A look at the shifts and changes within this emerging media form – including what advertisers are paying for ads.
Newspapers have reach, but less influence over purchases: study
Do people in big cities read newspapers more? And how does reading change on the weekends?
Adult Swim reveals another set of premiere dates
The slate includes popular cartoon series Archer and one from the mind of Tyler, the Creator.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
