Mike Connell
MiQ adds to its Canadian leadership team
The programmatic media partner promotes Joe Peters to MD of Canada, and brings on Suzan Barrett in a newly-created VP account management role.
How Twitter Canada is preparing for Tokyo
Leading up to the Summer Olympics, the social platform provides brand guidance around activation during the 16-day event.
Purolator delivers small business grant contest
The contest is positioned to provide the growing number of Canadian small businesses with marketing and other financial support.
Pinterest bans weight loss ads
The ad policy update expands on existing ones prohibiting body shaming and dangerous weight loss claims.
Cottage Life Podcast and Off! partner for season two
The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.
Elevent taps Lemmon as chief commercial officer
The sponsorship specialist is growing its footprint outside of Quebec to expand to Toronto, the U.S. and Europe.
America’s Got Talent takes the top: Numeris
But an eclectic mix of programming rounded out the rest of the TV rankings for the week.
Radio’s big spenders are relatively unchanged: Media Monitors
However, QSRs, automakers and the Real Canadian Superstore reported stronger radio buys.
Sportsnet announces Stanley Cup Final coverage
The Canadiens make the Stanley Cup final for the first time in 28 years.
Nextdoor hires head of international to fuel growth
Plus, Mediabrands brings on a new manager of communications for Media Experts, and Narcity builds up its sales team.
Behind Google’s new FLoC timeline
Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.
How theScore is welcoming single-sports betting to Canada
With the passing of Bill C-218, organizations like theScore can integrate media and wagering offerings across the country.
The Media Innovation Awards are set to return
Mediacom’s Kevin Johnson and Unilever’s Robin Hassan will be co-chairs of this year’s awards, which is introducing a jury D&I prize.
IAB Canada partners with Quantcast to modernize compliance
The new partnership is based around a consent management platform the trade association will use to drive adoption and best practices.
Why ALS Canada pivoted its advocacy online
In the organization’s biggest online activation to date, the “Time is now” campaign is positioned to raise awareness and effect change at scale.
